In animal welfare, most of us wear many hats — rescuing animals, coordinating volunteers, organising vet visits, raising funds, and somehow trying to keep our social media pages alive!
We know how challenging it can be to post consistently when there’s so much else to do. But your social media is one of the most powerful tools you have — it connects you to supporters, shows transparency, and helps more animals get the help they need.
Here are some simple, practical ways to make social media manageable — even if your team is small or entirely volunteer-run.
1. Plan ahead (even just a little)
You don’t need a fancy strategy — just a simple plan. Try writing down a few post ideas for the month:
- A story about a rescue
- A “before and after” photo
- A thank-you to a volunteer or donor
- A reminder about neutering or adoption
Having a list makes it easier to post regularly without scrambling for ideas.
2. Capture content as you go
Ask everyone in your team to take quick photos or short clips while they work — feeding, trapping, or visiting the vet. Real moments connect with people far more than polished graphics.
Create a shared folder (like Google Drive, Dropbox, or even a WhatsApp group) where everyone can upload photos. That way, whoever manages your page always has something ready to post.
3. Batch your posts
Set aside one hour a week to prepare your posts for the next few days. Tools like Meta Business Suite (for Facebook and Instagram) let you schedule content in advance for free. You can post while you’re out rescuing animals — without even touching your phone!
4. Keep captions simple and personal
You don’t need long text — a few honest lines are enough.
For example:
“This little one was rescued today after being found alone and hungry. Thanks to your support, she’s safe and on the road to recovery 💚”
Short captions with emojis, a few words from the heart, and a clear call to action (“Donate”, “Adopt”, “Share”) work best.
5. Engage with your supporters
Reply to comments when you can, even with a simple “thank you!” It helps people feel connected to your work. You can also ask questions to boost engagement:
“How many cats do you think we neutered this week?”
“Would you like to see more rescue stories or tips?”
Interaction tells social media algorithms that people care about your posts — which helps more people see them.
6. Share and tag your partners
If you’re working with other welfare groups, vets, or municipalities, tag them! It helps everyone reach a wider audience and shows that collaboration is at the heart of animal welfare.
7. Don’t aim for perfection
It’s okay if your posts aren’t perfect. Authenticity matters far more than polished design. People want to see the real work — the muddy shoes, the tired smiles, and the happy endings.
You’re doing amazing work — let people see it!
Even small, consistent efforts on social media can build trust, attract supporters, and inspire others to help.
At Animal Action Greece, we know how stretched local groups can be — that’s why we’re always happy to share advice and support. If you’d like help improving your online presence or learning how to tell your story effectively, get in touch at aag@animalactiongreece.org.
Together, we can make sure every animal — and every organisation helping them — gets the visibility they deserve.