Calling all charitable organisations and non-profits looking to expand their reach, Google’s Ad Grant program is a game-changer! Google offers eligible charities $10,000 per month in free advertising credits to help you drive traffic, increase awareness, and achieve your mission. 

What Is the Google Ad Grant Program? 

The Google Ad Grant program provides non-profits with $10,000 in Google Ads credits every month to run search ads on Google. This means your organisation can appear at the top of Google search results when people look for topics related to your cause. 

These ads can help you: 

• Attract more donors and volunteers. 

• Raise awareness for your cause. 

• Drive traffic to your website. 

• Promote fundraising campaigns and events. 

Are you eligible? 

To qualify for the Google Ad Grant program, you must: 

✔ Be a registered non-profit/charity organisation 

✔ Have a functioning website with valuable content about your mission 

✔ Agree to Google’s policies, including maintaining active ads and meeting performance requirements 

Certain organisations, like hospitals, schools, and government entities, are not eligible for the program. However, Google does have other resources for educational institutions. 

How to Apply for a Google Ad Grant 

1️⃣ Register with Google for Nonprofits 

• Sign up at Google for Nonprofits 

• Verify your charity status 

2️⃣ Apply for the Ad Grant 

• Once your nonprofit account is approved, apply for the Google Ad Grant 

3️⃣ Create a Google Ads Account 

• Set up a Google Ads account without entering billing details 

• Follow Google’s guidelines for Ad Grants campaigns 

4️⃣ Launch Your Ads & Optimize Regularly 

• Write compelling ad copy 

• Target relevant keywords 

• Monitor performance and adjust campaigns for the best results 

How to Make the Most of Your $10,000 Grant 

Focus on the right keywords – Use terms people are already searching for related to your mission. 

Write compelling ad copy – Grab attention with clear, action-driven messages. 

Optimize landing pages – Ensure your website provides the right information and encourages action. 

Monitor performance – Regularly update and refine your ads to improve results. 

Start using your Google Ad Grant today! 

Google Ad Grants gives you a powerful way to reach new supporters without spending money. If your organisation qualifies, don’t let this opportunity go to waste, apply today and start driving impact with free advertising!