You don’t need to be a professional writer to raise funds effectively — just a few small tweaks in how you tell your story can make a big difference. Whether you’re posting on social media, writing a fundraising email, or updating your website, here are some quick, practical tips to help your words inspire action.
- Make it about the animal — and the reader
Instead of: “We rescued a cat from the street.”
Try: “This tiny cat was starving on the street — but you can help change her future.”
Tip: Use the word “you” to involve the reader emotionally and make them feel part of the solution.
- Show urgency without pressure
Avoid: “We need money fast!”
Try: “Without urgent treatment, her chances are slim — but with your help, we can act now.”
Tip: Focus on what could happen with their help, not just what’s going wrong.
- Use one clear ask
Don’t list too many donation options.
Do say: “Just £10 can provide food and medicine for one rescued dog.”
Tip: Be specific and simple — one ask, one impact.
- Use photos that tell the story
A close-up of the animal in need (eyes are powerful) + a short caption = an emotional hook.
Tip: Use “before and after” photos if possible, and always credit photographers if needed.
- Keep it short, simple, and heartfelt
You don’t need long explanations or technical language.
Use simple, warm language and avoid acronyms.
“She was found in a box. Cold. Hungry. Alone. Now she’s safe — thanks to people like you.”
- End with a call to action
“Can you help today?”
“Donate now to change a life.”
“Every share or donation makes a difference.”
Tip: Always tell people what to do next.
Copywriting is just storytelling with a purpose. With a few small tweaks, your posts, emails, or appeals can go from being seen — to being acted on.
Want help with writing or reviewing your next appeal? Email emily@animalactiongreece.org and we’ll do our best to support you.
