Running a small charity or grassroots animal welfare group often means juggling a million things at once — from rescuing animals and coordinating volunteers to managing donations, sending thank-you emails, and staying on top of Gift Aid. It’s a lot. 

At Animal Action Greece, we’ve been there. We’ve tried spreadsheets, clunky systems, and endless email threads — and honestly, it was exhausting. 

Then we found Beacon CRM — and it changed everything. 

What is Beacon? 

Beacon is a cloud-based Customer Relationship Management (CRM) system designed specifically for charities and nonprofits. It’s built to help you manage your supporter relationships, streamline fundraising efforts, and keep everything organised in one place — with minimal stress and maximum clarity. 

Why we love it 

Here’s why Beacon has become an essential part of our team’s toolkit: 

✅ Made for charities – Not a business tool awkwardly repurposed for nonprofits, but something designed with fundraising, donors, and impact reporting in mind. 

✅ Beautifully simple – It’s clean, intuitive, and easy to use — even for team members who aren’t “techy.” 

✅ All-in-one place – Donors, Gift Aid records, event attendees, emails, grant tracking — no more juggling spreadsheets or third-party platforms. 

✅ Customisable – You can tailor it to your charity’s needs, no matter your size or focus. 

✅ Excellent support – The Beacon team is super responsive and helpful if you ever get stuck.  

Free for small charities 

Here’s the best part: Beacon offers a free plan for charities managing fewer than 500 records. It’s perfect for small rescue groups, outreach projects, or newly registered nonprofits who need structure but don’t have big budgets. 

As you grow, you can upgrade to a paid plan with more features — but there’s no pressure to do so right away. 

Features at a glance 

• Donation and donor tracking 

• Gift Aid automation 

• Email integration 

• Reporting and dashboards 

• Event and volunteer management 

• Secure and GDPR-compliant 

Get started here: www.beaconcrm.org 

If you’re still managing donations and supporter records in Excel, or if you’re constantly losing track of who gave what and when — Beacon might be the breath of fresh air you need. 

At Animal Action Greece, we couldn’t recommend it more highly.